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AGS Demographic Data

AGS delivers an extensive range of the highest quality demographic data products and lifestyle segmentation system,Mosaic. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies. Plus, unlike other providers’ databases, which are frequently available only at county or zip code levels, the majority of AGS data is available down to block group levels.

Census Data

AGS has processed and makes available the vast majority of data from the 2000 Census and has retained a core variable set from the 1990, 1980 and 1970 Census.

The 2000 Census SF1 and SF3 databases including base population counts, income information, educational achievement and employment information have been incorporated into the current year estimates

Estimates and Projections

The estimates and projections database includes a wide range of core demographic variables for the current year and for both 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings. With a foundation of the Experian household-level databases and over fifteen years of experience in demographic forecasting, AGS offers the highest quality demographic estimates in the marketplace today.

Housing Data

Foreclosure Data

The source for the foreclosure database is HUD (Housing and Urban Development) tabulation at the Census Tract level. The data is current as of June 2008 and reflects foreclosure data over the 18 month period January 2007 – June 2008. These are estimates based on the use of a number of sources: the June 08 Mortgage Bankers Association National Delinquency Survey (state level), Federal Reserve board data, and Equifax data used for validation of the model. Also included is an interesting comparison between HUD based HMDA mortgages in total and those which they believe to be at high risk.

This data will be useful for comparative analyses between areas. Absolute levels of foreclosures are much higher than these at present.

Housing Sales and Property Tax – New for 2010

This database, constructed from property tax and housing sales records, contains current information on property taxes, property type and size, and property sale amount.  The database covers most of the country, although coverage in some counties is limited.  The database was derived from statistics provided by Onboard Informatics, a leading provider of data to the real estate industry.

Consumer Behavior

Consumer Expenditures (CEX)

AGS provides current year and projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending. Based on extensive modeling of the BLS Consumer Expenditure Survey, CEX provides reliable estimates of market demand and average household expenditures.

INSOURCE Consumer Profiles

This series of variables are presented as relative indexes, derived from an analysis of the Experian BehaviorBank and Automotive databases using the MOSAIC classification system. Included in this database are a number of variables related to direct marketing responsiveness.

MRI Consumer Profiles

The consumer behavior database consists of over eighteen hundred individual variables from the latest Mediamark (MRI) double-base survey. Linked to block groups using MOSAIC, this database provides a wealth of information on the preferences and activities of the households in every block group in the country.

Simmons Consumer Profiles

Based on Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. A total of 2679 variables have been loaded from the Simmons survey. Additional variables may be obtained from AGS, as Simmons has provided to us the Choices software which enables extraction of additional variables.

BusinessCounts Daytime Population

BusinessCounts is a geographic summary database of business establishments, employment, occupation and retail sales. The core BusinessCounts data, which now utilizes the industry standard Infogroup database as its primary source data, includes data to the major SIC group with detailed establishment types as well as NAICS data.

Assets & Debts / Net Worth

This database provides an important look at the financial health of households – including information on the nature and value of both the assets and debts of households, and of the net worth of households. This database is based upon recent surveys of consumer finances undertaken by the Census Bureau, supplemented by statistical modeling in order to provide geographic estimates.


CrimeRisk is the result of an extensive analysis of over seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, CrimeRisk provides an accurate view of the relative risk of specific crime types at the block group level.

WeatherRisk and QuakeRisk

Many businesses are subject to severe loss because of natural hazards. Using historical records of various weather and earthquake phenomena, these databases provide risk assessment staff with accurate and detailed indexes of relative risk for each hazard type.


The AGS climate database includes temperature, precipitation, degree-days, and air quality measures. Unlike other databases that are to a county level only, the AGS Climate database provides details to the block group level. Derived from an extensive analysis of historical climatology data, this database provides a detailed view of local climate, which is vital in merchandising analysis.

MOSAIC™ Segmentation

MOSAIC is Experian’s multi-national geodemographic segmentation system, available in over twenty countries worldwide. AGS demographics are an integral part of the MOSAIC system within the United States. MOSAIC licenses include a profiling tool authored by AGS.

Retail Potential

This new tabulation utilizes the most recent Census of Retail Trade tables which cross-tabulates store type by merchandise line. The Consumer Expenditure data was aggregated to the merchandise line classification and then distributed to each of the major store types. The store type classification is based on the NAICS definitions.

Demographic Dimensions

This innovative database consists of sixteen core “dimensions” of neighborhoods, such as “Affluence” and “Growth And Stability” which together account for the primary differences between neighborhoods. Based on an extensive statistical analysis of over seven hundred separate demographic attributes, this database is highly useful for undertaking statistical modeling, as each of the variables is essentially uncorrelated to the others.